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Salt & Shine

THE SALT & SHINE STORY

Some businesses begin with a business plan. Others begin with a feeling that something could be done differently. For Salt & Shine, it began with a simple belief: that a vacation rental experience should be just as memorable as the destination itself.

Rooted in Maine. Built on Family. Inspired by Hospitality.

Danièle Rogers | Owner, Hannah McLaughlin | Director of Operations

CURATED STAYS. SEAMLESS EXPERIENCES.

Founded in 2017 by Danièle Rogers and her daughter, Hannah McLaughlin, Salt & Shine was built on a shared vision of bringing something more personal, thoughtful, and genuine to the Southern Maine vacation rental industry. What started as a family dream has grown into an award-winning boutique vacation rental agency, proudly representing beautiful coastal homes, welcoming travelers from near and far, and creating meaningful relationships with the homeowners who place their trust in us. But through every season of growth, one thing has remained unchanged. We believe hospitality is personal. And we intend to keep it that way.

A Family Business. A Shared Passion. A Whole Lot of Heart.

Behind Salt & Shine is a family whose love for Maine, hospitality, and community is woven into everything we do. Together, now with Danièle's husband and Hannah's dad, John Rogers and an extraordinary team of local professionals, Danièle and Hannah have shaped Salt & Shine into a company that reflects the values it was founded upon: integrity, connection, attention to detail, and genuine care. We're not a distant management company operating from behind a screen. We're the people answering your questions, welcoming you to the coast, caring for your homes, and celebrating the relationships that make this business so meaningful. Every homeowner who trusts us with their property becomes part of our story. Every guest who returns year after year reminds us why we started. And every member of our team contributes to something we're incredibly proud to call Salt & Shine.

The Boutique Difference

More Than a Vacation Rental Company

Our work extends far beyond reservations, calendars, and beautiful properties. It's about the family returning to the same beach house because it has become part of their summer tradition. It's about the homeowner knowing someone genuinely cares for a place that holds years of memories. It's about supporting the local businesses, professionals, and communities that make Southern Maine such a remarkable place to call home. And it's about creating an experience that feels effortless, welcoming, and unmistakably personal. Because the best part of what we do has always been the people.

Countless Memories. And a Whole Lot of Gratitude.

Grateful for the Recognition. Grounded in What Matters.

Countless Memories. And a Whole Lot of Gratitude. We’re honored that Salt & Shine has been voted Best of the Best Vacation Rental Company** in the York/Kittery and Wells/Ogunquit regions for four consecutive years. We’re also proud to have received BusinessRate Best of 2024 and Best of 2026 awards in the Vacation Home Rental Agency category for York, Maine. In 2026, we were additionally recognized by Meritly as a Top-Rated Vacation Rental Agency in York, Maine, based on independently evaluated public customer reviews. These recognitions mean so much to our family and our team because of the people and experiences behind them. Homeowners who place their confidence in us. Guests who return for another Maine getaway. Team members who give their very best. And a community that has supported our growth since the beginning. We’re proud of how far we’ve come, and even more grateful for the people who helped us get here.
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A Recognized Leader In Southern Maine

Family Founded. Locally Rooted. Personally Invested.

The People Behind Salt & Shine

Danièle Rogers

Owner | Founder

Danièle Rogers

The heart and foundation of Salt & Shine, Danièle turned her vision for personalized vacation rental management into the family business it is today. With a genuine passion for hospitality and building lasting relationships, she has helped create a company where homeowners feel valued, guests feel welcomed, and every property receives the care and attention it deserves. Her commitment to quality, integrity, and community continues to shape the Salt & Shine experience.

Hannah McLaughlin

Director of Operations | Co-Founder

Hannah McLaughlin

As Co-Founder and Director of Operations, Hannah brings the Salt & Shine vision to life through hands-on leadership, creativity, and an unwavering commitment to exceptional service. Involved in nearly every aspect of the business, from homeowner relationships and guest experiences to marketing, technology, and business development, Hannah is passionate about continually elevating the way Salt & Shine operates. Her approach blends thoughtful innovation with the personal connection that makes boutique management so special.

John Rogers

Director of Maintenance | Co-Owner

John Rogers

With a hands-on approach and a dedication to keeping every property at its best, John plays an essential role in protecting the homes entrusted to Salt & Shine. Overseeing property maintenance, preventative care, and the unexpected challenges that come with managing coastal homes, John brings practical expertise, reliability, and genuine pride to his work. His commitment helps ensure our homeowners have peace of mind and our guests enjoy comfortable, well-maintained stays.

Stephanie Hashem

General Manager

Stephanie Hashem

As General Manager, Stephanie plays an integral role in the daily operations of Salt & Shine, helping ensure every detail comes together seamlessly. From supporting our homeowners and guests to coordinating property operations and working closely with our team, Stephanie brings organization, dedication, and a thoughtful approach to everything she does. Her commitment to exceptional service helps deliver the consistent, personalized experience our homeowners and guests have come to know and trust.

The Team That Makes It All Happen

Behind every seamless check-in, beautifully prepared home, and memorable coastal getaway is a dedicated team working together to make it all possible. Our seasonal team members are an essential part of the Salt & Shine family. From welcoming guests and supporting homeowners to coordinating property care, assisting with turnovers, and handling the countless details that come with a busy rental season, their hard work makes an extraordinary difference. Many of the moments that make a Salt & Shine stay special happen quietly behind the scenes, thanks to the people who show up with enthusiasm, dedication, and a shared commitment to exceptional hospitality. As our seasons change and our coastal communities come alive with visitors, these individuals help us deliver the personalized attention and thoughtful service that define who we are. Different Roles. One Team. One Shared Commitment. To every seasonal team member who helps keep Salt & Shine running smoothly, you are not simply extra hands during our busiest months. You are a valued part of our story, our success, and our Salty Family. We couldn't do what we do without you.

Come Experience Maine The Salt & Shine Way -

Salty Wishes & Happy Beaching
EXPLORE OUR VACATION RENTALSPARTNER WITH SALT & SHINE